Detailed Services
At Journey Digital, our tailored and detailed services are as individual as you and your project or business are.
Therefore, we build each portfolio of work around your needs, wants and requirements. So, whether it’s a website build, an SEO package, a marketing campaign, a crowdfunding campaign, a Glide App business build, a branding package, or any combination of the above, you can see our complete list of services below and pick & mix and have us quote on that which is right for you.
“The Journey is never ending. There’s always gonna be growth, improvement, adversity; you just gotta take it all in and do what’s right, continue to grow and continue to live in the moment!”
ANTONIO BROWN
WordPress Website Design
JOURNEY DIGITAL BUILDS OUT ELEGANT WORDPRESS WEBSITE DESIGNS CUSTOMISED TO YOUR BUSINESS NEEDS, WANTS AND REQUIREMENTS.
Bringing together the four most important elements of website creation, we construct every site build around:
Preplanning:
- This is the crucial stage where you define the goals of your website based on your business plan, thinking about who your target audience is and what you want your website to achieve.
Set-Up:
- Domain immigration, Settings optimisation, Theme installation, etc. In this step, we create your new site or bring down a current version of your existing site to give it a modern redesign.
Options & Optimisation:
- Plug-In population, Page & Function additions, Search Engine Optimisation, etc. In this step, we build out what your site will do and deliver to your clients and how it will be found, ranked, and its performance on Search Engines.
Design:
- Theme customisation, User Experience enhancement, Copywriting enrichment, Visual engagement, etc. In this step, we create the look, feel, attraction, message, and desire for interaction with your website.
In our experience, when any WordPress site is built from these foundations upwards, it functions as desired, makes it easy for search engines to crawl & navigate and for your clients to find what they are searching for, and it is attractive for the User Experience.
SEO & Digital Marketing
JOURNEY DIGITAL SPECIALISES IN TAILORED SEARCH ENGINE OPTIMISATION (SEO) AND DIGITAL MARKETING. MEANING THAT WE ANALYSE YOUR BUSINESS’S ONLINE PRESENCE TO ASSESS YOUR STRENGTHS & WEAKNESSES. THEN WE PLAN, FIX, AND PERFORM A FULL SUITE OF THE LATEST AND BEST STRATEGIES TO RANK YOUR WEBSITE WELL AND OUTPERFORM YOUR COMPETITION.
The three most important factors that influence Google’s Ranking are:
- Relevancy – How relevant is your content to what your client is searching for?
- Authority – Are you an authority on this subject?
- Usefulness – How useful is this content to your client?
SEO:
To have your site excel at the above, we only employ Search Engine Optimisation (SEO) White Hat practices for:
Modern SEO:
- Google wants to rank reliable sources and uses a measurement system called E.A.T. Expertise – Authority – Trustworthiness. The higher your E.A.T Score, the higher your ranking. Modern SEO covers, the way people search, their intent behind every search, their search journey & what they experience, and their interaction with the search results.
On-Site SEO:
- Is the practice of optimising webpage content for search engines & users to maximise your opportunities to be ranked well for your site, a page, or a piece of content. This includes: having a good URL Structure, employment of Internal Links, utilising a great Keyword Strategy, Content Optimisation, descriptive & engaging Headers & Meta Tags, and Image Optimisation.
Practical SEO:
- Using the most modern analysis tools available, it is of ultimate importance to measure your website’s: Keywords, Rank Tracking, Analytics, Backlinks, SEO Metrics, Search Engine Results Page appearance, etc…
Technical SEO:
- This helps Search Engines discover & crawl your website, so you can get listed on their index and appear in search results. We include: Mobile Optimisation, Site Loading Speed analysis, Image Compression, Website Authorship, Site Architecture improvement, Link Analysis, etc… as part of our services.
Mobile SEO:
- In 2015 Google rolled out its Mobile First Web Design algorithm, named ‘Mobilegeddon’. This shift meant that Google prioritises ranking to websites optimised for mobile devices with the best User Experience, Appearance & Usability. Developing your website, first for how it displays on mobile & tablet devices, is one of the simplest and yet, most crucial optimisation strategies that must be employed for any website to rank on Google’s Search Engine.
Off-Site SEO:
- This is a practice of using other trusted sites or platforms to promote a link to your website and can be achieved by expanding your digital presence (such as having a YouTube Channel, Social Media pages, etc.) or by building ‘Backlinks’ from other Authoritative sites, that are relevant to your content.
Local SEO:
- It is the art of optimising the online visibility & discoverability of your business to customers in your physical local area. Making use of: Google My Business, MAP Pack Results, Links, Reviews, N.A.P – Name, Address, Phone Number, Citations (Yelp, Bing, TripAdvisor, Happy Cow, etc.).
Link Building SEO:
- Is still the most crucial factor for SEO Ranking. Gaining high-quality links from trusted sites helps Google determine the E.A.T (Expertise, Authority, Trustworthiness) Score of your website and therefore empowers it to rank higher on a Search Engine Results Page. Gaining high-quality backlinks is a journey and takes time & application of effort. However, done well and only using White Hat SEO practices will elevate your site well beyond your competition.
Conversion Rate Optimisation (CRO):
- Is the process of increasing the percentage of users or website visitors to take the desired action (such as buying a product or leaving contact details). This is about setting out a strategy for a goal that you want to achieve. Understanding your User’s motivations. Analysing where your current client journey is collapsing. Creating a new hypothesis to improve the client journey. Testing the outcomes. Assessing the results. And then, finally, building and improving upon what works.
Voice & Visual Optimisation:
- These search methods have become massively popular in the last couple of years, especially for ‘Question-Based’ or ‘Near Me (location)’ Searches (Voice) and ‘What Is? (Google Lens)’ Image or ‘Translate’ Image Searches (Visual). Optimising both your copy and images around these search practices can help your content be the answer given verbally by ‘Hey Google…’, or visually by Lens Query, and is another great way to help your online presence rank higher.
Google Rank Brain Optimisation:
- Google now regards this as its 3rd most important ranking signal. Rank Brain sorts out search results and helps Google process & understand search queries. It looks at the Keywords used and will increase or decrease the results displayed by the importance of backlinks, freshness & length of content, domain authority, etc. depending on how searchers interact with the listings on the search engine results page.
Digital Marketing:
Along with the best Digital Marketing strategies such as:
Keyword Research:
- It is the process of discovering words & phrases that people use in search engines, with the ultimate goal of optimising content around these terms. It impacts every aspect of Search Engine optimisation and is almost always the first step of any SEO Campaign.
Compelling Copywriting:
- The purpose of great copywriting is: Attract, Interest, Desire, Action or A.I.D.A for short, and must include: Customer Research, Good Sentence Structure, Excellent Grammar & Spelling, Great Content Structure, and Persuasion to be regarded as compelling web copywriting or online advertising.
Advertising Campaigns:
- Ad campaigns such as Google Ads consist of 4 basic Ad types: Search Ads, Display Ads, Video Ads and Shopping Ads. Knowing which Ad Campaign to plan, build and analyse is key to any successful advertising strategy.
Social Media Marketing:
- Is almost always based upon: Content Quality, Engagement Rate and Conversion Rate. To win in Social Media Marketing, it’s a good practice to examine the market competition, use audience insights, post content with natural appeal and analyse the entire life cycle of a campaign.
Email Marketing:
- This marketing strategy still produces the highest conversion rate of any online type. It is because you are speaking directly to an audience that (if built well) is already poised to become a purchasing client. There are five steps to any successful email marketing campaign. These are: * Planning your Campaign. * Using the best Email Marketing Platform. * Build your Email List. * Create excellent Autoresponder Content. * Assess & Improve your Results.
Video Marketing:
- This is the most popular marketing medium out there. YouTube is now the 2nd biggest search engine on the planet (behind Google). With ‘Video Results’ and ‘Rich Snippets’ being the preferred query results for over 80% of all searches performed on the internet. Quality video production and optimisation is, therefore, a massively important part of any SEO project.
Brand Building & Digital Asset Design
AT JOURNEY DIGITAL, WE UNDERSTAND THAT YOUR BRAND IS THE MOST IMMEDIATE AND IMPORTANT RECOGNITION OF ‘WHO YOU ARE’ AND ‘WHAT YOU ARE ABOUT’. SETTING ‘YOU’ APART FROM THE PACK.
Therefore, we offer tailored Brand Building & Digital Asset Design that can incorporate:
Logo & Digital Asset Design:
- This is the foundation of what makes your brand recognisable and speaks volumes about who you are and what your business is about. Therefore, you want these assets to be beautiful, professional and tailored to your individuality.
Branding Development:
- Is about working with you to plan out & design the look and feel of what you want your brand to say about your business. Creating the best imagery, colour & theme of your digital project for the emotions that this elicits for the Users’ Experience.
Copy Creation:
- It has been said, “The sole purpose of the first sentence of any great copywriting is to get you to read the second sentence”, and this is what producing engaging Copy is all about. Creating content that covers all aspects of the Client’s Journey: Attraction – Interest – Desire – Action A.I.D.A. Turning your visitors into Buyers & Subscribers.
Video & Animation Production:
- This is the essential way to engage your visitors and clients with your brand and to tell your story. YouTube has now taken over Facebook in popularity, and 93% of advertisers claim new customers from their video content. So having quality video content to sell your brand is a must for any project.
At Journey Digital, we offer these Branding Services and tailor them to any project package.
After all, we believe “An image does speak a thousand words!”.
Crowdfunding Campaign (Planning – Construction – Management)
A SUCCESSFUL CROWDFUNDING CAMPAIGN IS PLANNED OUT AND DEVELOPED WITHIN AT LEAST 3-6 MONTHS BEFORE THE CAMPAIGN LAUNCH. TO RAISE FUNDING THIS WAY, IT SHOULD NEVER BE RUSHED AND, IF PLANNED OUT WELL, WILL POSITION YOUR PROJECT FOR THE VERY BEST CHANCE OF SUCCESS. HAVING RAISED SUBSTANTIAL CAPITAL THROUGH SEVERAL SUCCESSFUL CAMPAIGNS, WE ARE PRIMED TO HELP YOUR AMBITIONS REACH THE SUCCESS THEY DESERVE.
To best position your Crowdfunding Campaign to reach your goals, it must have the following:
- Detailed prior planning, research, preparation, and mapping.
- Tell Your Story, to give your campaign personality & emotion.
- Sensational, detailed & specific copywriting creation.
- Produce an outstanding & attractive video.
- Show you mean business. Have 100% belief, confidence, conviction, and professionalism.
- Create valuable, imaginative, and worthwhile rewards for your backers.
- Pre-plan, map and produce your entire Marketing Strategy & Social Medial blitz for the journey of your campaign.
- Front-load your campaign with advocates and guaranteed backers.
- Spread the word early and as far reaching as possible.
- Be present & engaged for the entire lifecycle of your campaign and create excellent communication with your audience & backers.
- Prepare for the end of your campaign. Rewarding your backers, meeting deliverables, communicating, and executing the ambition of your campaign.
As you can see, a Crowdfunding Campaign is a very large undertaking. However, done well and with the right support, it can be achieved with great excitement and enjoyment and ultimately be extremely rewarding. At Journey Digital, we embrace becoming your crowdfunding partner for your project ambitions.
Glide App Business Build
HAVE YOU EVER WANTED YOUR VERY OWN APP FOR YOUR BUSINESS?
A BUSINESS APP THAT GIVES YOUR CUSTOMERS DIRECT ACCESS TO YOUR BRAND, ON THEIR PHONES?
AT JOURNEY DIGITAL, WE BUILD OUT SMALL TO MEDIUM ENTERPRISE (SME) BUSINESS APPS, USING THE GLIDE APPS PLATFORM. GIVING YOU A DOWNLOADABLE APP DIRECTLY FROM YOUR DOMAIN OR VIA YOUR QR CODE.
THEREFORE, DROPPING THE NEED FOR THE ‘SEARCH ENGINE MIDDLE-MAN’ AND HAVING YOUR CUSTOMERS ORDER, SHOP, BOOK AND VISIT DIRECT TO YOUR DOOR!
With features such as: E-Commerce, Maps, Barcode Scanning, Calendar Sync, Chat Facility, Finance Management, Reservation Creation, List Capacity & many more features, we can create hundreds of different SME Business or Project Apps tailored to your specific design. the possibilities are almost limitless.
These can include Apps for:
- Restaurant or Food Delivery
- Business Directory & Appointment Booking
- Services Directory & Appointment Booking
- Property Manager
- Gym Fitness Guide or Meal Planner
- Travel Guide
- Events Guide & Booking System
- Employee or Student Task Manager
- Company CRM
- Inventory & Stock Control
- Conference Tool
- Results Tracker
- & So Much More…
Whatever your SME Business is, utilising the power of Glide Apps, Journey Digital can build you a beautiful App solution.
SO LET US TAKE YOUR DIGITAL PROJECT OR ONLINE PRESENCE TO THE NEXT LEVEL.
