HOW WE TACKLED THE BRIEF GIVEN TO US
Fibre Tense Massage wanted to create a stretching Glide App for their clients, the therapies industry and for people suffering from injury, stiffness and flexibility issues, at large. Upon their website, they already had a stretching database (created 2013), that was visited and well used, called The Muscle Map to Stretching. However, they now wanted something more technological and bespoke, especially for the mobile-first market.
They approached Journey Digital to redesign and create a modern digital solution that operates as an App for mobile users, is easy to use, within their budget and has a clean look and modern feel. Their digital requests were:
Working with Fibre Tense, it was decided that, in creating this digital solution, it would be advantageous to brand this project different to their therapy business. Therefore calling it iStretch.
To deliver upon the goals that they wanted for iStretch, we packaged the project with the following deliverables:
iStretch was launched in June of 2021, to a strong reception by their current client base. With the consistent return of visitors and a steady increase in new subscribers and traffic, this BETA platform shows the very real potential of reaching a far wider audience, once their YouTube optimisation and latest video improvements are completed (ETA – Early 2022).