Project Description

Glide App

iStretch

HOW WE TACKLED THE BRIEF GIVEN TO US

Brief

Fibre Tense Massage wanted to create a stretching Glide App for their clients, the therapies industry and for people suffering from injury, stiffness and flexibility issues, at large. Upon their website, they already had a stretching database (created 2013), that was visited and well used, called The Muscle Map to Stretching. However, they now wanted something more technological and bespoke, especially for the mobile-first market.

They approached Journey Digital to redesign and create a modern digital solution that operates as an App for mobile users, is easy to use, within their budget and has a clean look and modern feel. Their digital requests were:

  • Retaining & Building upon their unique Muscle Body Menu System
  • Mobile App Construction
  • Branding Redesign
  • Video Creation

  • To be found easy on Google

iStretch App

Deliverables

Working with Fibre Tense, it was decided that, in creating this digital solution, it would be advantageous to brand this project different to their therapy business. Therefore calling it iStretch.

To deliver upon the goals that they wanted for iStretch, we packaged the project with the following deliverables:

  • Glide App Construction
  • Logo Creation, Branding Design & Development
  • Video Production

  • Content Creation

  • Search Engine Optimisation SEO

Glide App Construction
Branding Design & Development
Video Production
Content Creation
SEO

Results

iStretch was launched in June of 2021, to a strong reception by their current client base. With the consistent return of visitors and a steady increase in new subscribers and traffic, this BETA platform shows the very real potential of reaching a far wider audience, once their YouTube optimisation and latest video improvements are completed (ETA – Early 2022).

Check Out iStretch
Journey Digital Logo Mobile

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